Get to know us
Who are we?
Enrrutadores is a digital platform created to connect travelers with authentic experiences, guided by those who know the destinations best: locals.
This project was born because we saw up close how tourism often leaves out the people who live in these places, turns culture into a product, and puts decisions in the hands of distant intermediaries.
Enrrutadores is technology built to change that logic—so traveling is easy and accessible, and so it helps create meaningful encounters that leave a positive impact.
Because we want you to be able to feel like a tourist in your own city.
Why do we do it?
Because we believe no one takes care of what they don’t know, and no one knows a place better than the people who live it every day.
High prices
They contribute to gentrification and loss of identity
The people offering the experiences often aren’t locals—they’re just intermediaries.
What do you remember when you travel?
the flavors, the conversations, the paths, the stories shared, Enrrutadores was created to show that another kind of tourism is possible:
one where the benefits stay at home, culture is shared with dignity, and the trip is remembered for a lifetime.
Our Mission
To create technology that connects travelers and local people through authentic, responsible tourism experiences—where each experience is a meaningful encounter and where the benefits of tourism remain in the hands of those who live in the territory, protecting their culture and biodiversity.
Our Vision
To be the accessible, intuitive booking platform for those who want to travel like a local, and for communities that want to share their territory on their own terms. A space where every trip is an opportunity to learn, connect, and strengthen each territory’s sense of place.
Our values
Respect
Every territory has its own pace, ways, and limits. We facilitate encounters grounded in cultural, environmental, and human respect.
Community
We believe everything is better together. We build technology to weave networks of support, learning, and collaboration between locals and travelers.
Local perspective
We recognize the knowledge, leadership, and identity of communities. Here, locals set the route.
Shared responsibility
Traveling is also a decision. We promote conscious practices where each individual action has a positive impact on the collective.
Transparency
We believe in clear, fair relationships. We share information responsibly and protect the identity of our community.
Purpose-driven innovation
We use technology to put people at the center and continuously improve the experience and impact of tourism.
Justice and inclusion
We promote tourism as a real income alternative for historically marginalized communities: women, older adults, and diverse identities.
Living identity
We support communities in sharing their traditions with pride, strengthening their identity without turning it into folklore.
Coopetition
We believe in collaborating even with those who think differently, as long as the focus is the well-being of the territory and its people.