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Local Guides

Are you a local who wants to share your experience?

You don’t need certifications to get started. We help you design and price your experience, while you decide how, when, and with whom to share it. Plus, you’ll be part of a community of local guides across Latin America.

Opening workshop syllabus

Start date: COMING SOON

How to upload your tourism experiences to digital platforms? By the end of the workshop, participants will be able to design, price, and upload their tourism experiences to digital platforms with clear rules and fair prices, without losing their identity or harming their territory.

Tourism today and digital platforms

  • What experience platforms are and how they work

  • What is worth accepting and what to turn down

  • Common mistakes that cause locals to lose control or money

  • Requirements of the main digital platforms

Designing experiences without losing your identity

  • Authentic experiences and the ā€œsense of placeā€

  • Cultural reappropriation vs. cultural appropriation

  • How to tell your story through your own communication style

Fair pricing and tourism capacity

  • How to set prices without giving your work away

  • How many people to host / how many not to

  • Setting clear boundaries (timing, rules, scope)

  • Costs vs. commercial price in tourism

Your phone is your best tool

  • Real photos and videos (not perfect ones)

  • How to communicate your experience without professional equipment

  • What to show and what not to

  • Managing bookings from your phone

Community, territory, and clear rules

  • The local defines the route

  • How to explain your rules to the traveler

  • Why traveling as a community is better than going solo

  • Image use consent and intellectual property

Completely free workshop, aimed at Spanish speakers and designed especially for local businesses.

Learn in a practical and applicable way from day one.

COMING SOON